Something that I found very interesting this past week just happens to be the way operate my own business and also walk the same path in my own life. ‘Treat others as you want to be treated’. By following this I have been able to take my business to a level I never dreamed of, and for me this is the only way to run a business. I was in one of my dealerships last week with a friend who was very curious to ask why they chose to do business with me instead of the competition. I asked my finance manager for a few minutes and with a great smile she invited us in. When my friend asked that very question she said, “besides the fact the Mike is fast, reliable, and his work is always A+, I know that I can ALWAYS call on him for ANYTHING and he will make sure it is met promptly and in a professional manner. Also, he will speak directly with our customers if I need for him to which is something our other vendors refuse to do.” Standing there and hearing this, I was astonished (only about the other vendors refusing to speak directly to their clients) and had to question the truth about this statement. She explained that other vendors simply do not want the hassle of dealing directly with a customer full of questions, and sometimes she just does not have all the answers. The most interesting part of this (I found out later) is that she sells our product over any other product they offer and the reason why is because she is confident when it comes to our product PRIMARILY because of the level of service we provide. For me, it is indeed a rewarding feeling when you hear something so positive and that is when you know that all of the hard work has paid off.
Try and implement this very same ‘rule’ into your business making sure you nurture the ‘seed’ along the way and watch it grow into something you never dreamed of!
-Mike
